Only One Color! What Gives?

You're So Boring!

You're So Boring!

While shopping you guys are probably asking yourself, what gives? The Classic The Cost Apparel Polo only comes in one color? We struggle at The Cost Apparel with the same questions but bear in mind that The Cost Apparel is a small and growing company. We aren’t as big as those “other guys” and so we do the best that we can do for right now. We stand by our product and hope that you guys enjoy it. With your support The Cost Apparel will hopefully grow to offer a rainbow of colors and styles for Men, Women, Children and who knows? Maybe even pets. We chose the light blue because frankly, it was our favorite color. The light blue looks great with any color slacks, blue jeans, khakis, you name it (it also brings out your beautiful blue eyes). Instead of shopping through colors and products feel free to browse our collection of videos or to submit your own content. The Cost Apparel is also friends with the guys over at PoppedCollarsAreLame.com feel free to stop by their site and have yourself a laugh. Most of all we encourage you to find your own style. If that style happens to be a classic light blue polo…then go for it.

The Preppy Killer

The Preppy Killer is back in the news today and it just goes to show that all these prepster styles go straight to your brain. Here at The Cost Apparel, we promise that the fibers of our polos will never seep into your spinal cord and enter into your gray matter rendering you a prepster zombie and ultimately turning you into a lean mean killing machine. Hey, that should be our new slogan!

The Cost Apparel - We Ain’t No Zombies

And to be honest that’s all any of us really want from a clothing line. The promise of zero homicidal tendacies. I was once wearing one of those “other” polo shirts and to be honest it made me a little uncomfortable. People were looking at me and making judgments of who I was based on nothing but a little embroidered logo. It made me mad with rage and I will admit this in candor - I kicked a puppy. It was an adorable little pug and I kicked it. If you are out there puppy. I am truly sorry.

See it was the Polo attacking my nerve endings. If you take a look at our The Cost Apparel Classic Polo you will notice that our product is specially crafted to make you comfortable in your own skin. Guaranteed to make you love puppies, or your money back.

To all of you preppy killers out there you must understand. You’re not angry at the world. You’re angry at the clothes you wear.

The Bat

Bats! They’re everywhere and they’re taking over everything!

So I’m making dinner last night with my friend Koch. making my famous “Jason Turkey Burgers” when I hear Koch scream and run out the room. I turn around only to find a black flying object fluttering in the kitchen.”A Bird?” I think, but Nay, a bat! Koch screams like a woman and runs out the apartment opening all the doors. I immediately collapse into a fit of laughter watching Koch huddle by the door in a ball of fear.

If this were a bird the thing would still be in the house but no, the bat flies by the open door once and sends out the sonar, flies back into the apartment for one last glimpse and then soars out the door as if a house guest who knows that it’s overstayed its welcome.

It’s true what they say though…Once you go Bat you never go back…..

Gail The Alligator, Puppet Decimator

Ha ha ha ha…

Sometimes, late at night … I like to pretend that Gail is the gator in the TheCostApparel’s logo.

The 6-Word Brand Challenge

How many of you out there are golfers? How about pro tennis stars? Are any of your names Buffy or Chad? No? I didn’t think so. I guess you don’t have to be part of a country club to sport an awesome Polo. But if you take a look at these designers out there, they would have you think that by simply spending $70 for a shirt you join the high rollers club. I don’t know about you, but a $70 polo isn’t going to turn my dingy into a yacht and I don’t think anyone else will be fooled.

The truth is that, we all just want our own sense of style. We want to be able to throw a Polo shirt on without showing our allegiance to a certain economic class. Clothing is our identity, but these other big companies want your identity to be their brand. The Cost Apparel doesn’t want your identity; we reject the brand and seek out the individual,

What’s your brand? The book Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure edited by Larry Smith and Rachel Fershleiser, is an anthology of several hundred six-word autobiographies. For example, Ernest Hemmingway’s 6 word autobiography was “For sale: baby shoes, never worn.” (That guy is a downer). We challenge our fans to tell us what their brand is in 6 words. We will post your 6-word brands on our website.

Send your 6-word brands to ideas@thecostapparel.com

or leave your brand in the comments section.

Some of our 6-word brands:

“A quality Polo, an affordable price!”

“Brands suck. Take Back the Polo!”

Jason:
“I am Jason, Hear me roar!”

Press release

August 1, 2008

The Cost Apparel is proud to announce its new Classic The Cost Apparel Polo. Fashioned from a 50/50 cotton/poly blend and sporting the original The Cost Apparel logo this polo attempts to put an end to the brand name game. This is the anti-brand, a company that is fighting to “Take back the polo”.

While other brands may try to target their customers with images of celebrities, athletes and bare-chested models, The Cost Apparel markets their apparel with satire and a sense of humor. Just visit their website (www.thecostapparel.com) and you’ll find a number of videos from Elton John singing “Crocodile Rock” with the Muppets to a cheesy 1990’s water toy commercial entitled “Crocodile Mile”.

“Forget Abercrombie. Forget the frat scene. Forget layered popped collars. Take back the Polo!”

The Cost Apparel was first conceived in the summer of 2005 and finally actualized on one evening in the summer of 2007. The Cost Apparel took its name from a rough translation of a designer brand polo. This is its goal, to provide a rough translation of a quality designer polo at a fraction of the cost without compromising quality and style. The Cost Apparel is currently located in beautiful Burlington, VT and is owned and operated by Jason Weaderhorn.

Contact Info:

TheCostApparel.com
Jason Weaderhorn
jason@thecostapparel.com